“Formulaic” has become something of a disparaging term, but unreasonably so. ‘Recipe’ doesn’t get the same kind of eye rolls. And headlines like ‘5 Simple Steps to Become the Mac Daddy You Always Knew You Were’, still sell. Well, that headline might only sell to xennials. I don’t know what the kids say these days. But yeah, all of those listicles that get zillions of clicks, those are formulas. If this single chapter was an piece I was trying to sell to Buzz Feed it would be titled ‘3 Simple Solutions to Strategic Excellence’.

Yes, there are only three steps to the formula in this chapter, as opposed to the previous chapter’s seven. But! As you will see, this is not a simpler framework. It demands a little more thinking to work through the nuances. It may be a bit more powerful in some ways, though, because it offers more relationship between the components involved. I’ll let you be the judge.

The rest of this chapter will become available following the success of this Kickstarter campaign.

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